The city of Seinäjoki has a population of about 63.000. The city is known for its unexpected marketing stunts: last year they declared the city as the capital of space. Seinäjoki has promised there is always room for more good things. Naturally, this means that Santa would be very welcomed to move to Seinäjoki.
Seinäjoki – a central location with great connections and many shops to find gifts
A common misconception is that Santa lives at the North Pole, but the fact of the matter is that he has lived in Finland for hundreds of years. The Santa’s Workshop is located far up North, near the beautiful mountain of Korvatunturi.
As the capital of space, the people of Seinäjoki think their city would be perfect for Santa to move in, and they have many convincing reasons to think so. – Seinäjoki has great connecting routes and a very lively business scene. The city is located closer to the center of Finland, which would make it a lot easier for Santa to give out gifts on the big day. Getting gifts would also become easier, since our city is packed with wonderful shops and boutiques, states Sanna Männikkö, Head of Marketing at Into Seinäjoki Business Development.
– And of course, there are more reasons for Santa to move to Seinäjoki. Our city hall has a reindeer parking square, we produce over four million pounds of Christmas ham each year, and we have a kicksled factory which is one of its kind in the world, to name a few more pointers, Männikkö continues.
A playful idea, but an offer to be taken seriously
Seinäjoki does things in a grand way and inviting Santa to live in the town is no exception. Sure, the idea is playful, but the offer is to be taken seriously and the city of Seinäjoki wants to succeed with their campaign. Invitations for Santa to move in can be seen on the streets of the city, on their social media and online marketing.
– We sent a letter to Santa, but I think we all knew how it would turn out. During this time of the year, Santa receives thousands of letters, so we are not expecting him to open ours immediately. And that’s exactly why we are sharing the message online and on social media, Männikkö explains with a smile.
Männikkö gets more serious when talking about reasons for the campaign to be launched in the first place. – If Seinäjoki has so many wonderful things in store for Santa, just imagine what great things we can offer to anyone who is enjoying their Christmas holiday. We want to keep our business scene as lively as it is, so we’d like to see people visiting our shops this Christmas.
Even if Seinäjoki is asking Santa to move in, the city warmly welcomes Santa for a shorter visit as well. – Everyone is welcome to stay in Seinäjoki for as long or as short of a time they desire. We would be glad to have Santa stay with us for a while, but I think we all know Santa likes living in Korvatunturi. He has settled in well there, and all children know that’s where they’ll usually find him, Männikkö says.
Source: city of Seinäjoki