By Dela Ahiawor
In the bid to inspire greater awareness to clean- up the world’s oceans -Real Madrid are up to honour this weekend’s (November 26) spanish Laliga match against ‘Real Sporting de Gijon’-sporting ecologically-innovative soccer jerseys, ingeniously made from recycled plastic picked up from the ocean.
FC Bayern Munich wore the newfangled jersey when they played TSG 1899 Hoffenheim in a special Bundesliga match against oceanic pollution at the Dietmar-Hopp-Stadium in Germany on November, 5-resulting in a 1-0 win for Munich.
Adidas, manufacturers of the innovative jersey intends to use the two matches to launch its first cutting-edge performance soccer kits together with partners ‘Parley for the oceans’: a group of activists, artists and thinkers against oceanic pollution. And also to foster awareness against polluting the oceans.
In 2015, Adidas and ‘Parley for the oceans’ promised to engage consumers of Adi products, athletes, artists, designers, actors, musicians, scientists and environmentalists to speak out and also use their talents or skills to help raise awareness against marine pollution. For that reason, Adidas and Parley, thus aims to leverage the global following and cachet of Real Madrid and Bayern Munich as Europe’s top teams to help send a strong environmental message for the oceans.
As primed, Real Madrid and Sporting Gijon will reprise the November, 5 “awareness for the oceans match” at the Santiago Bernabeu. Madrid’s eco- jersey comes in their traditional all-white colour; depicting their logo and Adi’s famed three stripes. The jersey is pegged at 64.95 pounds sterling each, same as that of Munich and would be released for sale two days away from kick-off, on Thursday November, 24.
However, to help maintain the sustainable nature of the jerseys, the clubs and their sponsors have agreed to tone down their logos. The eco- innovative performance apparels are made with recycled marine plastic waste; recovered through Parley’s clean- up exercises along the coast of the Maldives.
It’s therefore good to note that marine (ocean) pollution has several causes, but the biggest threat to the ocean is plastic. More plastic are getting into the world’s oceans than never before. This poses harm to both marine life and humans. In fact, entire species of plants and animals can be wiped out- with the preponderance of plastic in our oceans.
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